TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever pondered what it would necessitate to revitalize a humble cheeseburger into a branding sensation? Well, our buddy Carl the Cheeseburger is about to illustrate just that. Carl's been feeling a little ordinary. He knows his classic recipe is tasty , but he's desiring something more. He wants to make a statement in a world of burgers . That's whe